Beautycon | LA 2018

Los Angeles - I was contracted to shoot for Revlon via thier PR agency , over the hot July weekend I captured many influencers and the happening at this years Beautyon.

If you haven’t already heard, beauty is big business—an over $400 billion business, to be exact. So it’s not surprising that beauty conventions have become big events, occurring around the world and attracting not only beauty junkies, but celebs—some of whom you’d never expect.

The phenomenon known as Beautycon is the biggest and arguably, the best of the beauty trade show circuit, with its franchise expanding across the globe to include Los Angeles, New York, London, Dubai and Dallas, and hundred of thousands of attendees. As a press release touts, the events, now labeled “festivals,” “celebrate the beauty of self-expression and staying true to oneself.

With moments ranging from engaging panel discussions, to digital/traditional celebrity meet-ups, brand activations and the chance for consumers to shop some of their favorite online brands IRL.”

Beautycon’s 2018 Los Angeles event took place July 14 & 15 with a number of luminaries on site, including beauty vloggers Jackie Aina and Nyma Tang, Jay Versace, Jordyn Woods, Kim Kardashian West and daughter North and ... Snoop Dogg?